New video games will be added to Xbox’s monthly subscription service as Microsoft Corporation (NASDAQ:MSFT) tries to entice gamers from rivals such as Nintendo and Sony Corp (ADR)(NYSE:SNE). This will see new titles being released on Xbox Game Pass just as they are hitting store shelves. Some of the new video games that are expected to be introduced include the upcoming ‘Gears of War’ and ‘Halo’. This is expected to begin on March 20 when ‘Sea of Thieves’ is expected to be released.
Microsoft’s goal is to catch up with the Switch Console of Nintendo and PlayStation 4, which have both beaten Xbox One in sales. According to Phil Spencer, the Xbox chief, the success of online video streaming services such as Hulu and Netflix, Inc. (NASDAQ:NFLX) has brought Microsoft to the realization that consumers are increasingly preferring paying monthly charges for content instead of one-off purchases.
Video streaming services
Customers had also raised concerns over the fact that Game Pass was lacking in new games.
“We want to be bold. We want to listen to our customers. We’ve seen Netflix, Hulu, Spotify and others show that subscriptions for media are things customers have become more accustomed to,” said Spencer.
Additionally Game Pass’ subscriptions lasting six months will be made available for purchase in retail outlets. Previously only one-month subscriptions have been available in retail outlets. Games developer and Microsoft rival Electronic Arts Inc. (NASDAQ: EA) also offers a subscription service.
The addition of new video games to Game Pass comes in the wake of Microsoft deepening its investments in the education market by releasing new Windows 10 laptops which are affordably price in partnership with Lenovo. Office and Office 365 apps have also been equipped with new features such as dictation capabilities which are set to improve the writing and reading skills of students.
The availability of Microsoft’s Immersive Reader feature for students will also be expanded and will soon be available on devices made by rivals such as tablets and smartphones running on the Alphabet Inc (NASDAQ:GOOGL) Android OS as well as products made by Apple Inc. (NASDAQ:AAPL).
On Tuesday shares of Microsoft rose by 0.32% to close the day at $91.90 per share.