Lowe’s Companies, Inc. (NYSE:LOW) & General Electric Company (NYSE:GE) has decided to expand their partnership and their new business equations are aimed at providing better energy-efficient options to the consumers. Reports indicate that this partnership will make the Lowe’s Companies the nationwide home center offering GE light bulbs.
The partnership expansion includes a two-way arrangement in which just as Lowe’s will be the only center to offer GE lighting options, similarly GE will be the only nationwide supplier of light bulbs in all the consumer retail outlets of Lowe’s across the U.S. The outlets will offer all the lighting products from the Boston-based giant multinational conglomerate including “reveal”-the proprietary light bulb line.
The arrangement is expected to save a lot of time and money of the customers who will be able to get the right bulb for their home easily. The merchandising vice president Lowe’s Ann Haines said, “GE is trusted by both do-it-yourselfers and professional customers for producing some of the most energy efficient and longest-lasting light bulbs in the industry.” Haines added that Lowe’s is happy with the partnership expansion as it has now made purchasing a light bulb easier for the customers than before.
Aisle Arrangement And Color Identification To Simplify Selection Process
Both Lowe’s and GE want this partnership to simplify the overall selection process of buying a lighting option for the buyers. And for that Lowe’s will ensure that the bulb options offering various features and benefits are arranged in such a way that consumers can readily differentiate between what exactly they want and which lighting option may not work for them.
Similarly, GE’s lighting product will have a highlighted packaging with colors reflecting the temperatures. For example, cooler blue denotes daylight whereas warm yellow denotes soft white. These arrangements will certainly make buying much easier for the consumer. Reveal is a hot favorite with the consumers. And now with the Love Your Light Guarantee from Lowe’s it is possible to return the lighting product irrespective of whether purchased online or in-store within 90 days of purchase and get 100% refund.